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Book Alignment Call
Mark Kelly | Practitioner-in-Residence

Your product is world-class.
But does it survive a CHRO's budget review?

I help health-tech startups bridge the gap between technical features and enterprise outcomes. I act as your Buyer-Side Proxy—deploying a 360° insider perspective to ensure your proposition survives the scrutiny of a C-suite budget review.

Strictly Limited: 2 of 5 Seats Available
 
Mark Kelly, Practitioner-in-Residence

Mark Kelly

Practitioner-in-Residence

Unrivalled Perspective

Strategic Perspective.
Engineered for
Enterprise Endurance.

A former Global Head of Benefits & Wellbeing at BCG and former two-time British Cycling Champion (Team GB), I deliver a rare fusion of strategic advisory, performance consistency, and neurodivergent systems thinking. Through Well Humans Thrive, I embed in your team as a Practitioner-in-Residence to construct the elite narrative needed to secure boardroom trust and sustainable commercial growth.

A unique 360° insider perspective that ensures outputs work in the field, not just on paper.

The Provider Global RM & Corp. Savings
Zurich International
The Buyer Global Head of Benefits
Boston Consulting Group
The Broker Senior Global Consultant
Aon & Lockton
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The Zero Conflict Rule

I do not advise direct competitors simultaneously. My mission is to move the benefits provider ecosystem forward to meet the future needs of the global workforce—an objective that requires deep, undivided strategic partnerships.

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Global Enterprise Deployment

Having operated on the ground across Europe, the Middle East, Asia, and North America—including a 9-year tenure in Singapore—I have overseen benefits and wellbeing programs in over 50 countries globally. I ensure your proposition isn't just compelling at HQ, but viable across complex, fragmented multinational ecosystems.

The Advisory Scope

The Three Pillars of the Residence

From 'Compliance' to 'Commercial ROI'

  • Pressure-test business cases: Moving from an "H&S checkbox" to a "Performance Driver."
  • Strategic Framing: Aligning product with the CFO’s agenda (Medical inflation/risk).
  • Executive Sign-off: Refining narratives to survive final budget cuts.

Build Your 'Ladder of Claims'

  • The Ladder of Outcomes: Defining what you can credibly claim today vs. in 12 months.
  • Boardroom Language: Translating engagement data into absence impact and ROI.
  • Enterprise Signalling: Prioritising case studies with the highest enterprise status.

Direct 'Buyer-Side' Testing

  • Candid Feedback: I tell you exactly why a Benefits Leader or CFO would stall your deal.
  • Deck Refinement: Hard-hitting reviews of materials and pursuit strategy.
  • Closing the Gap: Identifying unspoken enterprise requirements before the meeting.

The Retainer Architecture

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Monthly Strategy

2x 60-minute intensive strategic sessions focused on positioning, evidence, and commercial alignment.

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Standing Async Access

Direct tactical access for your team via secure messaging. Frictionless material review and proxy feedback.

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Executive Coaching

1x 60-minute ICF-aligned private coaching session. A confidential space for founder reflection and decision-making.

All engagements begin with a time-limited 3-month trial to test fit and mutual value.

Practitioner-in-Residence Enquiry